When a website is first built, Google robots will crawl through it and index all of the pages into Google Search results. Usually at that time, the only phrase you will be found in Google search results for is your own business name.
Over time, your website should slowly improve in rank for various other phrases naturally. Google takes many things into account when assigning rank to websites, such as the age of a website, how many times people are clicking on your website in search results, how many visitors your website gets, what text is written on your pages and so on.
To be found for certain keywords or phrases immediately however, you need to take further action with either Pay Per Click Advertising or Comprehensive SEO Services. Not everyone has the budget available to do this however.
So, if you’re on a tight budget, and willing to put in the work yourself, here are four simple things you can do (that are completely free!) which over time can help your website’s rank in Google search results to increase.
Publish Blogs On Your Website
If you regularly publish blogs on your website, this will do a world of good for your Google rank and you will eventually start appearing for the topics and keywords that you write about. We would recommend writing at least one new blog post per month (or as often as you can!) on a variety of topics related to your business.
Optimising Your Website's Text
A simple way to improve your rank for certain phrases and keywords is to adjust the text on your website’s pages so that it frequently contains the keywords you want to appear in search results for. Google’s Keyword Planner tool can help you to discover and plan the keywords you wish to target your content towards.
Share Your Website's Content On Social Media
Review Your Website Hosting
Your choice of website hosting may be holding your website back more than you think. For instance, if you are hosting your website with an American/international hosting provider, your website will load a lot slower for your Australian visitors. This may harm your website by deterring visitors.
It is also said to be a good idea for SEO purposes to host your website on an Australian-based hosting server with an Australian IP address, if your target market is also Australian consumers.
Asking others (such as relevant businesses/partners/affiliates/clients) to write about you on their own websites (and include a link back to yours) is one of the most powerful ways to improve your Google rank. You could also offer free samples of your products or services to bloggers and social media influencers, in exchange for them writing about you on their websites and linking back to yours.